You want to draw your customer in with your pure product or service.
Tease them with the fix.
Get them emotionally hooked.
And keep them on a buying high.
BUY may mean…
✔ Buying a product
✔ Buying a service
✔ Buying into your brand (familiarity)
✔ Buying into your authority (trust)
Whether you’re drowning in your own copy drool
Drooling over the idea of having an efficient, relatable, reliable copywriter to write all the STUFF then you’ve found your fix!