Editing your own work is like sugar to a diabetic – so hard to get the reading right!
I love words. A lot. Sometimes too much.
I know when it’s right to be superfluous and when it’s better to be brief. Editing really does matter^s if you want ^a your work to clearly and concisely convey your message, whether that be on your webpage, a presentation or a sales letter.
There is a distinct difference between editing and proofreading.
Editing involves enhancing the readability, flow and structure of text.
Editing also needs to be based on the audience. A kid’s health website will be edited differently to an Alzheimer’s medical pamphlet.
Proofreading is important. Spelling, punctuation and grammar errors make you look unprofessional.
It’s hard to find your own errors.
I proofread your work as the safety net to your professional image.