Excuses vs Solutions

In the classroom, when I’ve instructed students to take notes, I often hear the excuse “Miss, I can’t, I don’t have a pen!”

I get excited when I can deliver a bonus *lesson* to students beyond the awesome science concepts they will gain! Yep, I’m such a nerdy teacher.

My response is, “Well, how can you fix that?”

The health content lesson:

Health clients are similar to my pen-less students. They may need a little prompting to realise that you can solve their problem!

Think of all the possible ‘health’ excuses your clients/ patients have and then target them with content that offers the solutions to their problems.

When they go to Dr Google for their health advice, they are typing in specific questions that relate to their issue. This is your opportunity to provide valuable health content that provides a solution to their needs.

Where to start with writing your health content?

A great place to start is with the questions or comments you hear regularly from your current clientele!

  • Make a list of the specific questions you’re asked

Be sure to use the wording that your clients use as this is the language they will type into Google to find content that answers their questions.

  • Use Google predictive test in the search bar to type in the start of a question

For example, when I type in “Is a nutritionist…”, The predictive text from Google suggests, “Is a nutritionist covered by Medicare” and “Is a nutritionist worth it”. Instantly you’re given the main ‘concerns’ that potential customers have about nutritionists and a place for you to produce quality health content.

  • Leverage your content

Ideally, you want your customers to spend time on YOUR website. So, for each piece of content create smaller social media posts that funnel your potential clients back to your website.

  • Produce content regularly to demonstrate your value, build trust and become an authority in your field

Having a plan or strategy is always recommended. However, you can be dynamic in ensuring that you are serving the needs of YOUR clients not just fulfilling a set of check-list content expectations.

  • Never forget to include a Call to Action (CTA) in your content

This can be as simple as reading further, calling for an appointment or joining your newsletter subscriber list.

After providing pens to my students I always follow-up with them to see if this is a short-term issue (ie. they forgot to pack their pencil case) or something deeper they may need help with (ie. parents can’t afford new pens/ they have troubles remembering things/ they don’t take responsibility for their learning).

This is the point that I learn A LOT about my students and their needs.

The same can happen for you and your clients. Learning about the root of their pain point means you can start to cater more content to help them.

If you need help writing content that solves your customer’s pain points – then just ask…I’m here to ease your health content pains (and supply pens as needed)!

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